If you’re a business owner looking to track and analyze your phone leads, then you’ve probably come across CallRail. This software has been gaining popularity in recent years, and for good reason. With features like recording, advanced analytics, and keyword-level tracking, it’s no wonder that many businesses are turning to it to improve their marketing efforts. In this review, we’ll take a closer look at this tool and share our opinion on whether it truly lives up to its reputation as the ultimate option. So, let’s dive in and see what makes the tool stand out from the competition and if it’s worth investing in for your business.
What is Call Tracking Software?
Full analytics
Call tracking software serves as an integral tool for businesses, offering the ability to record, oversee, and dissect customer telephone. This technology provides crucial insight into the behaviors and preferences of customers, enabling an enhancement in customer service, refined marketing strategies, and a subsequent increase in conversion rates.
Among the primary features are recording, keywords, source, and extensive reporting. These features provide businesses with a detailed understanding of their customer interactions, allowing them to make data-driven decisions for future strategies.
Call tracking software can offer a comprehensive picture of your customers’ journey, from their initial contact through to the closing of a sale. As a result, businesses can fine-tune their marketing campaigns and improve customer engagement.
What is CallRail?
Software overview
Launched in 2011 and based out of Atlanta, CallRail is a renowned call tracking software that provides businesses with valuable insights regarding their marketing campaigns and customer interaction patterns.

Tool unique selling proposition lies in its seamless compatibility with other marketing platforms, enabling businesses to establish a well-rounded and effective marketing strategy. This software stands out due to its ability to offer critical data insights, driving businesses to make informed decisions about their marketing efforts.
In essence, CallRail acts as a bridge, connecting businesses with their customers, and providing insights that drive improved engagement and conversions.
CallRail review and opinions
What do we think?
What sets CallRail apart is the simplicity of its interface. With an intuitive design, users can set it up quickly and navigate through its features without needing in-depth technical knowledge.
What has particularly struck a chord with customers is its robust reporting and analytics capabilities. These features provide businesses with the data necessary to better understand their customer’s behaviors, ultimately refining their marketing strategies.
Another standout feature is its ability to consolidate tracking of phone, texts, forms, and chats in one centralized location. This is incredibly beneficial for businesses that require a holistic view of their customer’s interactions.
Despite some criticisms about its customer support and the complexity of its reporting features, overall, the feedback on CallRail has been largely positive.

CallRail pros and cons
Is this call tracking app worth it?
Analyzing the advantages and disadvantages of any software is a crucial step before implementation, and CallRail is no different. Commendably, it boasts a host of benefits, such as robust analytics capabilities, detailed analytics, and ease of use.
Its seamless compatibility with other marketing platforms is a major plus, streamlining the integration process for businesses. However, as with any product, it does come with some drawbacks. Feedback from some users indicates there could be improvement in the area of customer support.
Timely and effective customer assistance is crucial in the software space, and some users feel this aspect could be better addressed. Additionally, while the depth of its reporting features is generally seen as a strength, newcomers to the software might initially find it challenging to navigate.
This complexity, however, can be overcome with time and experience. It’s essential for potential users to consider these pros and cons to ensure CallRail aligns with their business needs and capabilities.
CallRail pricing
Plans and options
CallRail offers four pricing options, allowing businesses to select a plan that best aligns with their needs. The basic Tracking plan costs $40 per month and includes 5 local numbers, 250 local minutes, conversation & texts, recording, and routing.

This is ideal for businesses that aim to measure, analyze, and improve the effectiveness of their call-based marketing campaigns. For those looking for enhanced marketing insights through transcription and analysis, CallRail offers the Tracking + Conversation Intelligence® plan at $85 per month.
This plan includes everything from the basic package, with the addition of transcripts and keyword analysis. Another $85 per month plan is the Tracking + Form option. This plan is specifically designed for businesses that want to attribute both form submissions and to their marketing sources.
It encompasses everything in the Tracking plan, along with custom form builder. Lastly, there’s the comprehensive Complete plan. At $130 per month, it provides the most extensive range of features including forms, transcripts, keyword analysis, and a custom form builder.
This plan is ideal for businesses seeking a holistic solution to track, analyze, and optimize both calls and forms. All plans come with additional usage charges and offer a 14-day free trial, giving businesses the opportunity to test the platform before fully committing. Considering the specific needs of your business, you can choose a plan that offers the most value. The flexibility in pricing plans makes it an adaptable solution for different business sizes and needs.
CallRail alternatives and competitors
What instead of callrail.com?
While the tool offers a robust suite of features, it’s also worth considering some of its alternatives and competitors. One notable alternative is CallTrackingMetrics, which provides a similar range of features such as recording, keyword-level tracking, and advanced analytics.
However, it distinguishes itself by offering an advanced level of campaign attribution, making it a great option for businesses keen on understanding their marketing overall impact.
Another popular alternative is Invoca, a analytics platform known for its AI-powered conversation analytics. It’s particularly strong in providing insights for industries such as insurance, travel, and healthcare, where conversation play a crucial role in the customer’s journey.
However, if you’re looking for more than just call tracking and want a solution that also handles customer support, consider contact center solutions like OpenPhone or Freshcaller.
OpenPhone is a business phone system that provides features such as unlimited conversations and messaging in the U.S. and Canada, team collaboration features, and simple setup. It can be a good fit for small businesses or startups that value simplicity and affordability.
On the other hand, Freshcaller is a cloud-based contact center solution that allows you to manage and route your conversation effectively. It offers features like IVR (Interactive Voice Response), queues, and even call masking for added privacy. It’s important to note that while these alternatives might offer different strengths, they may not provide the exact same features or data insights.
Therefore, it’s crucial to understand your business’s unique needs and priorities before deciding which call tracking software or contact center solution is the best fit for you.
CallRail free version
Check the trial
For those who are curious about offerings but aren’t quite ready to invest, they have the option to dip their toes in the water first with a 14-day free trial. This trial period allows you to explore and experiment with all of the platform’s features and capabilities without any monetary commitment.
Here you can start your free trial: CallRail Main Page.

It’s a risk-free way for businesses to get a feel for the software and see how it integrates with their current systems. This way, you can effectively gauge whether CallRail aligns with your business needs and objectives, thus making a well-informed decision about whether or not to proceed with a full-fledged plan.
So, without any further delay, start your free trial and experience firsthand the robust features and functionalities of CallRail.
Final thoughts – opinion
Verdict
Wrapping up, CallRail stands as a potent contender in the realm of call tracking software, bolstered by its impressive array of features and user-friendly interface. Its few minor drawbacks are largely overshadowed by the significant benefits it presents for businesses aiming to delve deeper into customer behavior and fine-tune their marketing initiatives.
It’s undeniable that the market is filled with alternative platforms, but the comprehensive suite of tools that it provides positions it as a strong competitor for the top spot. The offer of a 14-day free trial underscores confidence in their software and serves as an ideal avenue for businesses to determine whether the platform aligns with their needs, without any financial commitment.