Businesses need to have a strong online background in order to reach and engage with their target audience. This is where multichannel campaign automation comes into play. It allows companies to streamline their sales efforts across various channels, including email, social media, and website, to create a cohesive and personalized customer experience.
However, with so many options available, it’s important to review the different multichannel campaign automation tools and platforms to find the best fit for your business needs. In this blog post, we will take a closer look at the benefits of multichannel campaign automation and provide our opinion on the top platforms in the market. Whether you’re new to multichannel activities or looking to upgrade your current system, this article will provide valuable insights to help you make an informed decision for your business.
What is Multichannel Campaign Automation?
Make it faster
Multichannel campaign automation refers to the use of software to plan, execute, and manage communications across multiple channels simultaneously. This approach allows users to reach their audience where they are most active, whether that’s on social media, through email, on web platforms, or even through traditional direct mail.
The automation aspect is crucial, as it enables the delivery of personalized and timely messages to different segments of an audience without the need for manual intervention at every step. By automating repetitive tasks, businesses can ensure consistency in their messaging across all channels, enhance the efficiency of their marketing efforts, and free up time for more strategic activities.
The essence of multichannel campaign automation lies in its ability to integrate various marketing tools and platforms into a cohesive system. This integration facilitates a seamless flow of information between channels, allowing for a unified view of the customer journey. Companies can track interactions, behaviors, and preferences across channels, enabling them to craft campaigns that are highly relevant and engaging to each individual.
With the power of data analytics, multichannel campaign automation platforms offer insights into campaign performance and customer behavior, guiding marketers toward more informed decisions and more effective campaign optimizations. This strategic orchestration of communications not only increases the reach and impact of efforts but also significantly improves the customer experience, fostering loyalty and driving conversions.
Check other reviews of similar solutions in this categories: Sales Intelligence Software Reviews and Marketing Platform Software Reviews.
What is Closely?
Software overview
Closely is an innovative platform designed to streamline and optimize multichannel campaign automation for businesses aiming to maximize their outreach and efficiency. In the digital marketing landscape, where attention is fragmented across various channels, tool emerges as a solution that facilitates the orchestration of cohesive campaigns across email, social media (LinkedIn), databases, and more. It prides itself on offering an intuitive interface and a suite of tools that empower users to design, execute, and monitor campaigns from a single dashboard.
Beyond mere automation, it focuses on intelligent audience segmentation and personalized content delivery, ensuring that messages resonate on a deeper level with targeted demographics. The platform leverages advanced analytics to provide insights into campaign performance, enabling users to refine their strategies in real-time for optimal results. Additionally, Closely integrates with a wide array of third-party applications and services, making it a versatile tool that fits seamlessly into the existing ecosystems of businesses.
At its core, tool represents more than just a sales automation tool; it’s a comprehensive solution aimed at simplifying the complexities of modern digital marketing and sales. Whether it’s for small startups or large corporations, tool positions itself as an ally in the quest to capture audience attention, foster engagement, and drive conversions through well-coordinated multichannel campaigns. With a focus on usability, efficiency, and effectiveness, Closely seeks to redefine what businesses can expect from their sales automation platforms.
Closely review and opinions
What do we think?
In the realm of multichannel campaign automation, Closely stands out for several compelling reasons. Our in-depth exploration and testing of the platform have led us to a nuanced understanding of its strengths and areas for improvement. Tool shines brightest in its user-friendly design, which significantly lowers the barrier to entry for businesses of all sizes. This aspect is crucial in democratizing access to advanced campaign automation tools, ensuring that even small startups can compete on a level playing field with larger corporations.
The platform’s intelligent audience segmentation and personalized content delivery capabilities are particularly impressive. By allowing marketers to tailor their messages so precisely, Closely helps in creating more meaningful connections with audiences on LinkedIn, which is a critical factor in the success of any campaign. The advanced analytics provided is another high point, offering actionable insights that can dramatically improve campaign outcomes.
However, no platform is without its challenges. One area where tool could improve is in the breadth of its integrations with third-party services. While it already supports a robust array, expanding this list could enhance its versatility and appeal to an even broader audience.
From our perspective, Closely represents a significant advancement in the field of multichannel campaign automation. It offers a blend of ease of use, sophisticated targeting capabilities, and insightful analytics that can empower marketers and sales to achieve their goals more effectively. While there is always room for growth, current offering is both compelling and competitive, making it a worthy consideration for anyone looking to optimize their digital marketing efforts.
Closely pros and cons
Is this tool worth it?
The evaluation of Closely as a multichannel campaign automation tool reveals a distinct set of advantages and limitations. On the positive side, one of the platform’s standout features is its user-friendly interface. This ease of use not only simplifies the learning curve for new users but also streamlines the campaign creation process, making it accessible to users regardless of their technical expertise.
Another significant pro is advanced audience segmentation and personalized content delivery, which enable marketers to craft highly targeted messages that resonate with specific audience segments. This level of personalization is a powerful driver of engagement and conversions.
Additionally, analytics capabilities offer deep insights into campaign performance, allowing for data-driven decision-making. This feature is invaluable for optimizing ongoing campaigns and planning future strategies based on solid data rather than assumptions.
However, Closely is not without its downsides. A notable con is its integration capabilities, which, while robust, still have room for expansion. A broader range of integrations with third-party services would enhance the platform’s versatility and make it a more comprehensive tool for marketers and sales. Another potential drawback is the platform’s pricing structure, which may be a barrier for smaller businesses or startups operating on tight budgets.
In weighing these pros and cons, it’s clear that Closely offers a compelling package for those seeking to leverage the power of multichannel campaign automation. Yet, it’s important for potential users to consider both sides to make an informed decision that aligns with their specific needs and resources.
Closely pricing
Plans and options
Navigating the cost of a multichannel campaign automation tool like Closely is essential for businesses aiming to optimize their marketing efforts within a specific budget. Tool offers four distinct pricing tiers designed to accommodate a range of needs, from individuals to large teams seeking customized solutions.
For individuals or solo entrepreneurs, the “Personal” plan is priced at $99/month. This package includes access to 1 LinkedIn Account, 1 Email Account, and 1 Calendar Appointment Connection, along with 500 Lead Finder Credits each month. It’s a great starting point for those looking to dip their toes into the world of multichannel campaign automation without a significant upfront investment.
Small teams might find the “Growth” plan more fitting, with a monthly fee of $219. This tier expands the offering to 3 LinkedIn Accounts, 3 Email Accounts, 3 Calendar Appointment Connections, and a generous allocation of 7,500 Lead Finder Credits per month. It’s designed to support small businesses in scaling their outreach efforts efficiently.
For midsize teams with more demanding requirements, the “Pro” option at $339/month provides even more capacity. This includes 5 LinkedIn Accounts, 5 Email Accounts, 5 Calendar Appointment Connections, and a substantial increase to 25,000 Lead Finder Credits monthly. Additional perks such as an AI-Assistant and extended support underscore its value for businesses looking to intensify their marketing campaigns. Lastly, the “Custom” plan caters to large businesses or those with specific needs not addressed by the standard plans.
Pricing is determined following a consultation, ensuring a tailored approach. This option includes enhanced features such as a dedicated customer success manager, specialized customer support, and the ability to use Closely under your own brand. Pricing structure is designed to match a wide range of marketing ambitions and budgetary constraints, ensuring that businesses of all sizes can find a suitable plan to bolster their digital marketing initiatives.
Closely alternatives and competitors
What instead of closely.com?
In the competitive landscape of multichannel campaign automation, several platforms stand as notable alternatives and competitors to Closely. Each of these platforms brings unique features and strengths that cater to different marketing needs and preferences. Apollo, Systeme and Brevo are three such examples, each carving out its own niche in the digital marketing automation world.
Apollo stands out for its data-first approach, offering a platform that combines lead generation, sales engagement, and insights. It’s particularly beneficial for businesses that rely heavily on outbound marketing strategies and require robust data analysis tools to refine their campaigns and target the right audience.
Systeme offers an all-in-one marketing platform that emphasizes ease of use and comprehensive functionality. Its suite of tools supports email marketing, funnel creation, and course hosting, making it a versatile choice for entrepreneurs and businesses looking to consolidate their marketing efforts. Its affordability and user-friendly interface make it an attractive option for those just venturing into automation.
Brevo, on the other hand, focuses on behavioral email marketing, providing an advanced automation platform that allows for highly personalized customer journeys. Its strength lies in its ability to analyze customer data and deliver tailored messages at the right time, enhancing engagement and conversion rates. This makes Brevo particularly appealing to e-commerce businesses and marketers who prioritize customer segmentation and personalization in their campaigns.
Each of these platforms, provides a distinct approach to multichannel campaign automation. Their differences underscore the importance of businesses carefully evaluating their specific needs and objectives when selecting a campaign automation tool.
Closely free version
Check the trial
For businesses considering Closely for their multichannel campaign automation needs, it’s important to note that instead of a traditional free trial, Closely offers a personalized demo from their team. This approach allows potential users to gain firsthand insight into the platform’s capabilities and how it can be tailored to their specific marketing objectives.
Here you can ask for the demo: Closely Main Page.
During the demo, participants have the opportunity to ask targeted questions and see how Closely operates in real-world scenarios, providing a clear understanding of its interface, features, and the potential impact on their marketing strategies.
This personalized demonstration is designed to address the unique needs of each business, enabling a deeper dive into the platform’s functionality than a generic free trial might allow. By taking advantage of this demo, businesses can make an informed decision about whether Closely aligns with their marketing needs, resources, and goals. It’s an invaluable step for those on the fence about committing to a new platform, ensuring that they have all the necessary information before making a choice.
Final thoughts – opinion
Verdict
After delving into the intricacies of Closely and its role in the realm of multichannel campaign automation, it’s clear that this platform offers a robust suite of features tailored to enhance the digital marketing efforts of businesses both large and small.
With its user-friendly interface, advanced segmentation, and deep analytics, tool stands as a testament to the power of integrating sophisticated technology with marketing strategies. While it’s evident that the platform could benefit from an expansion in third-party integrations and a reconsideration of its pricing for the more budget-conscious businesses, these are areas that show promise for future development.The decision to embark on using it should come after careful consideration of your business’s specific needs, goals, and resources.
For those on the lookout for a platform that prioritizes personalization, efficiency, and actionable insights, Closely presents a compelling option. The inclusion of a free trial underscores the platform’s confidence in its value proposition and provides a no-risk avenue for businesses to ascertain its fit for their marketing ecosystem.In the rapidly evolving digital marketing landscape, selecting the right automation tool can be a game-changer.
Closely, with its focused approach to multichannel campaign automation, offers a blend of features that cater to the current demands of marketers aiming to reach their audience effectively across various channels. As the digital space continues to grow, platforms like it will be at the forefront, providing the tools necessary for businesses to thrive in a crowded marketplace.
